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About Us

ABOUT OUR COMPANY

Authenticity is a Dubai based coaching and consultancy company and the “go to” place for clients and coaches in the UAE.

Set up by Emirati co-founders, Jawad Sajwani and Azzan Lootah, Authenticity is a company built on passion, transparency and shared dreams that are bigger than life.

Jawad and Azzan honor the value of living authentically, and the company’’s objective is to help others live authentically too.

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PARTNERS

Our experienced team members partner with you to develop tailor made programs that achieve the change or growth that you envision, in a sustainable way.

We share our experience and expertise and make sure that everyone involved knows why, how and in what way the program will be carried out.

We are flexible:  in terms of time and space, we adjust our programs to your schedule so that it has a minimum impact on your work and environment.







Jawad Sajwani

Chief Executive Coach

Azzan Lootah

Coach, Consultant, C.E.O.

Cindy van de Kreke-Freens

Personal & Professional Development Coach







Ghada M. Zakaria

Professional Development Coach

José de Heer

Professional Development Coach

Majka Goos-Roerink

Professional Development Coach

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5 Ways to Discover Your Own Meaning of Life

Some good questions for finding your purpose 5 Ways to Discover Your Own Meaning of Life

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To Improve Your Focus, Notice How You Lose It

To Improve Your Focus, Notice How You Lose It

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12 Things I Would Whisper To A Newborn Child

12 Things I Would Whisper To A Newborn Child

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Stop Trying to Fix Yourself and Start Enjoying Your Life

You gotta love your mom’s wisdom Stop Trying to Fix Yourself and Start Enjoying Your Life

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Stop Worrying About How Much You Matter

Good tips at the end Stop Worrying About How Much You Matter

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